Geo-Targeting Mastery: Techniques to Dominate Local Search

Digital Marketing has evolved over time and now advertisers try to capture customers near them with the help of geo-targeting. Geo-targeting helps businesses to dominate in the local searches and get more attention in the local market. It allows advertisers to go beyond location searches and make a lot of differences to get local attention. This practice leads to higher conversions and better ROI. In this blog we will talk about everything you need to know about geo-targeting.

What Exactly is Geo-Targeting?

Geo-targeting is a technique which allows your business to dominate on local searches. It helps businesses to reach their customers using their geographic location and get conversion locally. Previously geo-targeting used to be done by targeting a country, state or even a city. But now advanced geo-targeting allows entrepreneurs to reach the specific audience by hyper-targeting certain selected areas resulting in higher conversions. 

What are the techniques to Rank Local Searches?

Radius Targeting

Radius targeting also known as precision targeting allows entrepreneurs to target a certain selected area to market their product. It also allows them to restrict certain areas or addresses with competitor’s location. This technique ensures minimum wastage of impressions and maximises ROI. Here is how Radius Targeting works:

• Identify your exact location, make sure to add nearby location, nearest landmark or even competitors. 
• Set a radius around locations where you want your ads to show. 
• Customise your ad for local customers, like writing local currency, focusing on local language and you can even add special offers for nearby locations. 

What are the Benefits of Radius Targeting?

• Radius Targeting allows more relevance in search results
• If offers better CTR (Click Through Rate)
• It also increase traffic to the physical location

Ad Customization by Location

Ad customizations allow advertisers to personalise ads for a certain specific number of users. It allows them to add area specific visuals for a certain amount of customers. This allows for more engagement and higher conversions.
Advertisers can create ads and highlight area specific landmarks, they can even add offers for specific areas. Advertisers can use local language and slang to attract local audiences. Advertisers can also offer area specific events and local holidays to attract users.  

What are the Benefits of Ad Customization by Location?

• Ad Customization by Location allows for higher engagement on website
• It allows higher Click through rates
• Offers increased conversions
• And enhances brand awareness in locals. 

Geo-Fencing

Geo Fencing or targeting users with pinpoint accuracy is another important technique of geo-targeting as it allows advertisers to set up a virtual boundary for their ad. This practice sets a boundary by location so that a certain amount of the population cannot view your ad and you can target a specific audience easily and avoid unnecessary clicks. When a person enters the geo-fenced area they will be able to see the targeted ads and even receive messages. 

Geo Fencing allows entrepreneurs to send special offers to customers located in geo-fenced areas. It allows them to show ads to these specific people, and even send messages to them. Different event organisers can attract attendees in specific areas and restaurants can provide special offers to people located in certain areas. 

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What are the Benefits of Geo-Fencing?

• It allows businesses to locate their desired audience and attract them
• Allows to increase foot-traffic in the stores by showing area restricted ads and even giving area specific offers. 
• It allows enhanced customer engagement and conversions. 

Local Landing Pages

This geo-targeting technique is specially designed to get conversions. It allows advertisers to generate specific landing pages for specific localities to draw conversions. It allows for Search Engine Optimisation and conversions. It allows advertisers to add area restricted keywords to these landing pages, include their desired location to it, add relevant images and even add offers to a certain number of people. 

What are the Benefits of Local Landing Pages?

• Local Landing Pages allows improved SEO rankings
• It allows higher conversions
• Allows advertisers to add relevant content
• It also allows advertisers to enhance user experience by adding area restricted offers. 

Local Link Building

Local link building helps advertisers to strengthen their local SEO’s by adding relevant backlinks from different local websites. It allows them to get listed in local businesses directories, optimising their Google My Business (GBM) profile and even allows them to reach local bloggers and influencers for guest posting. 

It involves optimising GBM profile by adding correct address, contact number and business hours, Getting your business listed in local directories that are relevant to your business and reaching bloggers for collaborations. 

What are the Benefits of Local Link Building?

• Local Link Building allows accurate SEO and visibility of your business to desired audience
• It increases traffic from the local market, increases trust in the local market
• It also helps to enhance visibility and credibility with local collaborations. 

Granular Keyword Targeting

This refers to adding the most relevant and hyper specific keywords in the content to make it most effective. Adding highly targeted keywords like name of neighbourhood, suburbs and nearest landmark in the location to capture the most relevant customers and avoid the customers that won’t convert. Adding the name of a city to the keyword will not target the right people. This is why it is recommended to use the name of an area in the keyword and you can also add the zip code of the area to be more specific.

What are the Benefits of Granular Keyword Targeting?

• It allows entrepreneurs to reach their target audience with ease.
• Allows them to stay visible in local searches and increase local reach and conversions. 
• Offers more conversions and ROI.

Conclusion

If businesses follow these above-mentioned geo-targeting strategies they can effectively dominate the local services and attract local traffic to their business and increase their business awareness locally. These strategies help advertisers to grow their business in their desired areas and allows them to thrive in the local markets.